I live in the South Loop area of Chicago. South Loop. Have for five years now. Other names have come and gone and been bandied about—Near South, SoLo, Central Station—but it’s the South Loop.

Google, however, now seems to think I live in a mystical place called Park Row. Just a few days ago, I lived in plain old Chicago, but now I live in Park Row.

What the hell is Park Row?

The most disturbing part: Yahoo, through Flickr’s geotags, has been calling it Park Row for as long as I can remember. What exactly is going on with Google?